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DeepSeek’s unexpected success in generative AI—despite operating on a “bootstrapped budget”—raises an intriguing question: Is the heavy capex spending in Silicon Valley truly necessary?

Dave Snowden (2006) argued that innovation thrives on “starvation of familiar resources,” while Eric Schmidt (2015) observed that “when you want to spur innovation, the worst thing you can do is overfund it.” Schmidt cited Frank Lloyd Wright’s observation that “the human race built most nobly when limitations were greatest.”

The release of DeepSeek R1—labeled AI’s “Sputnik moment”—challenges assumptions about the need for billion-dollar investments in AI infrastructure. Could this be a case that validates these long-standing observations about innovation under constraint?

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